Behind the Scenes at Orozco Ink
I recently finished two big projects. It's a good feeling to have wiped the slate clean. There's more time for the little things like not hurrying through a newsletter or spending a few minutes tidying up my office.
On the flip side, I'm on the hunt for a new work project. A billable new work project. My bread and butter is clear and concise writing, such as journalism, copywriting, corporate communications, and other straightforward prose. My style translates well to social media, too. Brevity has its rewards.
Keeping the faith is the most important thing I can do while looking for more work. The actual "looking" part isn't difficult or distasteful, though it can be a challenge to remain optimistic the closer the first of the month and all the due bills inch forward. If you hear of anything, please keep me in mind.
Here are some other going-ons:
First, I feel funny, in a loser-ish sort of way, returning to my blog after such a long hiatus. You know, like I'm a fraud or an amazing opportunity to beat myself up real good doesn't come around that often
--> – better seize it! That's why I find writers like Linda Menesez and Alexandra Franzen so helpful. Give 'em a click, you also might benefit.
Second, the new issue of Carpinteria Magazine is expected on the streets Nov. 17.
Read it here if you can't pick up a print copy. Hope you like it.
Fourth, as way to keep Orozco Ink circulating in cyberspace I nominated the business for the Seven Day B&W Photo Challenge that is so popular on Facebook. Let me know if you think that is tacky. I'd appreciate it. You can follow my challenge here.
Looking forward to writing more often. Thanks!
Here's how I'll be spending the first Sunday of June:
The Plaza Improv Players will be performing “Lazy Hazy Crazy Days of Summer” at 3 p.m. on Sunday, June 4 at the Plaza Playhouse Theater, 4916 Carpinteria Ave. in downtown Carpinteria. Directed by Tom Mueller, this salute to the season is a one-hour unscripted, unrehearsed show using the tools of improv. Tickets are $10 and available at the box office from 2:30 p.m. day of the show. More info, call Tom at (805) 794-7467. www.plazatheatercarpinteria.com
I'll be performing. Thinking on my feet. Scaring myself to death. And loving every minute of it. Would love to see you there.
|Magazine cover shot by Glenn Dubock.|
Carpinteria Magazine just hit the streets. There's a short lull until we start revving up for the next issue. Additionally, there's been some client attrition in my business. It happens.
Today I find myself facing a day of no billable hours. In many ways, a day without deadlines is something to be treasured. In other ways, a day without deadlines is nerve-wracking.
Here are some of the ways I handle a downturn in billable hours:
- Freak out. Fully and completely. Typically lasts less than a few hours.
- Regroup. Embrace the huge cache of "free time" to take care of non-billable items such as follow Real Simple magazine's advice on "Easy Ways to Make Your Office Happier" and tidy my email inbox.
- Hunt. Troll Web sites such as MediaBistro, JournalismJobs, and, of course, Craigslist, among other platforms. The hunting is kind of fun, though it's a lot more fun when I'm not so hungry for work.
- Market. Update social media and engage. Send an email to prospective clients about what I do. Attend meetings of professional organizations of which I belong, such Association for Women in Communications, Santa Barbara chapter.
|My desk pre-organizing. Not too bad, but better now.|
I have been lucky that paying work usually shows up before I've had time to thoroughly enjoy some non-billable time. Today I keep the faith that that will happen again. And it will, as long as I keep up my end by doing what I need to do to get more work and by keeping the faith.
Credit goes to Cooperative Wisdom authors Donal Scherer and Carolyn Jabs, who blogged about it. Click here to read it.
My takeaway from the post is that we are all so overwhelmed, not only with everyday life but also with the digital bombardment that accompanies us everywhere. Is it really necessary to post for posting's sake? Wouldn't it be better to have something of value to say or share?
Your takeaway probably will be different, but I guarantee it will be of value. Click here and take a couple of minutes to read the Sustainable Blogging post.
I liken the idea to the Slow Food movement, which started in response to fast food. Slow Food is about purposefully taking time to make a delicious and nutritious meal and then savoring the effort.
↑Pictured above is Ava. I got stuck finding suitable artwork for a Sustainable Blogging post, and Ava fit the bill.
|Carpinteria City Beach in January 2017.|
Here's part of an email I sent answering someone who recently asked me that question.
"Regarding the local newspapers, of course, any of them would be happy to sell you space to run an article praising your business.
- Create a list of newspapers/magazines/outlets and check the editorial guidelines.
- Decide which ones you want to target.
- Massage the article to fit the newspaper/magazine/outlet.
- Call the editor(s) to say you're sending the article.
- Send the article.
- Follow up with the editor(s).
If nothing else, you'll have started a working relationship with newspapers/magazines/outlets and a database. You can send news items on a regular basis, such as a second office, you've hired a new salesperson, your product won an award, and so on."
I hope you'll give the above a try. Your business deserves some ink.
I'm looking forward to a year filled with enjoying my writing. So, I've decided to let go of resolutions of how I am going to post all sorts of Facebook updates, blog bits, and all other social media stuff.
The pressure is off, which means I will probably get around to doing the stuff. LOL. You know, reverse psychology.
Here a few notes I received this month. I want to share them, not to brag, but to demonstrate how a few sentences can really make my day.
Recently, one of the best, and I mean the best, writing tips/nudges/inspiration came from Sara Caputo, principal of Radiant Organizing. And when a productivity expert sends me something, I read it. It's a post from the blog Barking up the Wrong Tree about, well, about writing. Read it. You'll laugh, and you'll laugh more.
In other Orozco Ink news ...
•My husband and I took a month-long vacation and visited Sweden and Italy. Actually, it was 32 days. If so inclined, you can check pictures of the fabulous trip on my Facebook page.
|My vacation journal.|
explains how cooperation breaks down in settings from boardrooms and family rooms to volunteer organizations and public agencies.
Written as a spirited exchange between an acclaimed ethicist and an inquisitive journalist, the book introduces five social virtues that crack open stubborn problems and reveal cooperative solutions.
•I'll be in an improv show next Sunday, the 20th at 3 p.m. at the Plaza Playhouse Theater. It's been a while since I've performed, but it's guaranteed I'll have fun.
|Improv Showcase on Nov. 20.|
Thanks for reading. Nice to be in touch again. Let's enjoy the day!
|Where to start with this mess?|
A single small step, that's where.
Enjoy your independence and celebrate with family and friends. (Excellent example of an imperative sentence, BTW.)
Thought I would do my share for the digital environment and reuse a previously published post that celebrates our great nation.
Check out The National Archives - Worth the Trip to D.C. Its claim to fame is the place in D.C. where the Constitution and Declaration of Independence make their home. There are so many other wonderful (and not so wonderful) records and documents of our country's history there, too.
Please remember that this weekend isn't a blast for all of us. The Fourth of July can be particularly unpleasant for animals. Here's a piece on Fourth of July safety for dogs from my colleague Joan Hunter Mayer, dog trainer extraordinaire of Inquisitive Canine. Read it here.
|Shadow was frightened by fireworks, thunder and other ka-booms.|