While some people make a mean martini, I write a mean press release, or as it's called today, a mean media release. What can I say? It’s true. (And that’s no martini talking.) Want to know why the media releases I write have such a high rate of placement? Because I sat on the other side of the desk for so long. I know what editors, reporters, and news directors want, and I give it to them.
It's all pretty simple. Let me share with you what those decision-makers are looking for:
- News, something interesting, a different take on a subject, an idea for a story.
- A press release written in clear and simple language.
- Correct contact information.
- Familiarity with their magazine; newspaper; television, radio, or podcast show; and other outlets.
- Suggestions for artwork, sample interview questions, or ideas (though don't push it).
Here are some things they don't want:
- Hyperbole, boasting, superlatives, and exclamation points.
- A story already written with an assumption that it will run "as is."
- Being pestered.
Want to know more about getting your name in lights? Let me know in the comment box. I'll do my best to answer you as quickly and informatively as I can.