Blog-Behind the Scenes at Orozco Ink

Lazy Hazy Crazy Days of Summer



Here's how I'll be spending the first Sunday of June: 

The Plaza Improv Players will be performing “Lazy Hazy Crazy Days of Summer” at 3 p.m. on Sunday, June 4 at the Plaza Playhouse Theater, 4916 Carpinteria Ave. in downtown Carpinteria. Directed by Tom Mueller, this salute to the season is a one-hour unscripted, unrehearsed show using the tools of improv. Tickets are $10 and available at the box office from 2:30 p.m. day of the show. More info, call Tom at (805) 794-7467. www.plazatheatercarpinteria.com

I'll be performing. Thinking on my feet. Scaring myself to death. And loving every minute of it. Would love to see you there. 

When work is slow

Magazine cover shot by Glenn Dubock. 
Work is slow. Or should I say, "It has stopped."

Carpinteria Magazine just hit the streets. There's a short lull until we start revving up for the next issue. Additionally, there's been some client attrition in my business. It happens.

Today I find myself facing a day of no billable hours. In many ways, a day without deadlines is something to be treasured. In other ways, a day without deadlines is nerve-wracking.

Here are some of the ways I handle a downturn in billable hours:

  • Freak out. Fully and completely. Typically lasts less than a few hours.
  • Regroup. Embrace the huge cache of "free time" to take care of non-billable items such as follow Real Simple magazine's advice on "Easy Ways to Make Your Office Happier" and tidy my email inbox.
  • Hunt. Troll Web sites such as MediaBistro, JournalismJobs, and, of course, Craigslist, among other platforms. The hunting is kind of fun, though it's a lot more fun when I'm not so hungry for work. 
  • Market. Update social media and engage. Send an email to prospective clients about what I do. Attend meetings of professional organizations of which I belong, such Association for Women in Communications, Santa Barbara chapter.  

My desk pre-organizing. Not too bad, but better now. 

I have been lucky that paying work usually shows up before I've had time to thoroughly enjoy some non-billable time. Today I keep the faith that that will happen again. And it will, as long as I keep up my end by doing what I need to do to get more work and by keeping the faith.